Articles

Localization services: a great feature or a must?

By: CGC Translation Services
Published on: 02/09/2024

Localization: The business of developing businesses

You are ready to take your business from the national to the global market. After the diligence, persistence, and evaluative decision-making that led you to the opportunity to grow your business, you want to ensure that your company is competitive on an international scale.

The final step to your success is simple: localization services. Localization services translate your company’s language of origin to the language of the localities you are now seeking to serve. Studies show that potential clients overwhelmingly select to engage with and make purchases on sites and services that they can read in their native language. Localization services, however, extend far beyond language translation.

Being aware and respectful of various customs and cultures around the world can prevent a company from promoting a product or idea that at worst, offends, or at best, makes little sense, to clients who have a worldview that differs from the company’s leaders. While a business owner may not have the capacity for the-depth research that is required to learn the values of their global market, localization services can offer expertise in the perspectives of any specified country.

When do you need localization services?

Localization services are considered essential anytime a business is growing beyond its local borders. If a company is expanding from one country to another, localization services are certainly needed. However, even the wide geographic span of the United States can bring a company into a region where values are very different from its home.

In order to fully access potential clientele, it is imperative that a business goes beyond mere language translation. Localization services customize your brand, language dialect, analyze local needs, and designs a market strategy that makes your product relevant to your target customer demographic.